Tuesday, April 04, 2006

A little web alchemy can mean a lot of generosity

Some people like to donate stock portfolios to charities and typically the charity doesn’t know whether it is best to liquid them straight away or hold on to them and see what happens. There was much scratching of heads at the Boston Foundation when they received something much less tangible. Tom Bird registered Farm.com way back when things were just kicking off the web. It has since become a very valuable asset and he decided to donate it to the Boston Foundation. The charity in return sold it to Pets United LLC, which already owns dog.com, fish.com and horse for USD 200,000.

In a similar vein Des Walsh has a great post about Freestyle Media’s innovative charity fundraising technique, they are ebaying their firms services for 24 hours and donating the proceeds to a Cancer Charity.

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